This year, the laureates of the Award are the Chairman of the Supervisory Board of the German Otto Group, Michael Otto, and former UNESCO Director-General, Federico Mayor Zaragoza.

UNESCO: MEDIA SERVICES

"There's definitely more caution in the air this time, " said Mark Otto, a Knight Capital Group director based on exchange floor.

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"Radical action is needed to reduce the tragic waste of young lives on our roads, especially among the 17 to 24 age group, " said ABI director general Otto Thoresen.

BBC: Drivers 'should be made to learn for a year'