Eighteen months ago Otten decided he didn't want to miss out on whey's heyday.

FORBES: Making Whey

Eighteen months ago Otten decided that he did not want to miss out on whey's heyday.

FORBES: Making Whey

They might have amounted to more if Otten had caught on sooner to the fastest-growing--and most lucrative--market for whey.

FORBES: Making Whey

Otten now buys high-protein whey concentrate from cheesemakers, refines it in his plant and extracts different proteins for various customers.

FORBES: Making Whey

Otten was attracting big buyers like Yoplait and the Holsum Bakery chain.

FORBES: Making Whey

Otten, 53, saw potential in whey's high-quality protein.

FORBES: Making Whey

Continuing on my journey of exploration outside China (a brief detour), I recently met with Dave Otten, the CEO of a New York-based startup with the intriguing name of LongTail Video.

FORBES: Getting Away From Lousy, Small Content: LongTail Video