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As part of the agreement, Google will clearly separate promoted links from other web search results as well as displaying links to three specialised search rivals "close to its own services in a place that is clearly visible to users".
BBC: Google offers clearer search labels after EU probe
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They judged a listed site's prominence by how many other Web sites valued it enough to have links to it.
FORBES: Companies & Strategies
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"Social media" sites like Digg, Reddit.com and Newsvine.com let users submit and rank news headlines and other links to sites around the Web.
FORBES: Magazine Article
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And now anyone with a modem and a few dollars can become his own publisher by using simple software to create a blog -- a kind of diary of opinion or a running journal that also provides links to articles and other Web sites.
WSJ: Caught in the Web
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One example given by the report is the ability to point your phone at an image and having it return web links, documents, and other information.
FORBES: HP Might Use Autonomy to Build a Search Engine - For Everything
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Even Google, the Web's self-proclaimed "Do no evil" company, is experimenting with a technology called AutoLink that inserts button-shape links on other people's Web sites that lead back to Google or to Google partners like Amazon.com.
FORBES: Parasite.com
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The company also said it would do a better job of restricting copyright violators on the Web from participating in Google's advertising network, and that it would take steps to make it easier for users to find and access previews of copyrighted material, such as songs or videos, on the first Web-search results page, rather than having to click on links to other websites.
WSJ: Google to Penalize Websites Flagged by Copyright Holders
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Throughout these readable paragraphs, there are opportunities to provide links to landing pages, connect the reader to past blogs or newsletters, refer them to other web site pages or bring news of the area to them.
FORBES: Your Online Marketing Efforts: SEO Counts, but Quality Reigns Supreme
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Many of the apparently fraudulent Web sites trying to tap into Katrina relief donations feature pop-ups, spam through provided links and other unsolicited e-mails.
CNN: Dubious Katrina Web sites increasing