It's about loving simple things about other people, and about how that love ripples and expands and eventually circles the world.

NPR: Stages of Grief for the 'BPP': Acceptance

Other things being equal, investors prefer a simple story.

FORBES: After Bin Laden, What Next For The Defense Industry?

In other cases, grain spoils due to the lack of simple things such as high quality weather-resistant bags.

WSJ: Indian Grain May Rot After Bumper Harvest

Long ago a name was a simple way of distinguishing a thing, a person, or a company from other things, people or companies.

ECONOMIST: Nomenclatura | The