As our printing solution provider and other successful transformers in the services industries have shown, getting this formula of speed, well-defined value propositions and service monetizing technology into place for a targeted part of the business is key to launching a company-wide transformation.

FORBES: Connecting marketers to the Forbes audience. What is this?

Other possible applications include printing airline and concert tickets, marketing materials from online services, and photos from devices to high-quality industrial printers.

FORBES: Web-Connected Printing: HP's Prints Charming?

This is bad news for companies who once hoped that e-mail would be a cheap, effective means of marketing new products and services, and content companies who once hoped to save on printing costs by hawking newsletters and other material through cyberspace instead of the mailbox.

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