Goldman's star players, meanwhile, invest their own personal wealth right alongside all these other bets.
Murrin's other bets imply that after a hiatus during the recession, a Malthusian shortage of grains, irrigation water, gold and oil will reassert itself.
Then there are non-commercial players, which includes index funds that have decided to trade oil, perhaps as a way to diversify and hedge against other bets in their portfolio, like bonds.
Given his track record with other risky bets so far, Musk might just make it happen.
Mattel expects big things from Disney tie-ins and other sure bets like Barbie.
They bet on individual plays, developing scores, and dozens of other side bets.
Demand for equities, backed by a surge of new mutual-fund money in America in January alone, has been rising in part because investors can find few other attractive bets.
Other risky bets include a drug that aims to prevent heart attacks by combating artery inflammation, and a partnership with Anacor, a San Francisco company that makes drugs based on a new type of chemistry involving the element boron.
Think of it as the equivalent of a bookmaker placing bets with his firm's cash, and only pretending to lay off those bets with other bookmakers - which would be financial suicide if the real bets were not to come good.
Up to now, the main argument had been over the difference between proprietary trading (banks making their own bets) versus market making (acting as a go-between to allow other parties to make bets).
Every so often, Rose said he still bets on other sports, but not on baseball.
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That seemed a little harsh, although it might still be a fair hedge for bets on other teams.
They did not then have to use that money to lay off bets on other markets or anything: all trades were between members.
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"The fact that the MPAA is using the injunction in this manner is a non sequitur, " as it bets that other courts will find the same way that the New York court did, she said.
With Japanese finance in turmoil, other companies are making bolder bets.
In other words, calls, or bets that VMW will rise, nearly double puts, or bets that VMW will decline.
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The politicians in Sacramento and their Silicon Valley financiers have made multibillion-dollar and mostly wrong bets on biofuels and other green energy.
Those who worry about Amazon, Google or Apple taking the Netflix position forget that those companies are making huge bets to compete in other markets and have shown less interest in making the big investments to compete on the content that is critical in the download market.
All this has left investors unwilling to make heavy bets one way or the other.
The other characteristic of the industry is concentrated bets.
Seeing few other domestic opportunities on which to place bets with the cash they had accumulated during flush years, military contractors poured into the cyberwarfare field, building operations centers, purchasing niche players, and competing aggressively for contracts.
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As my Forbes colleague Dan Fischer points out, while rogue traders get jail, high-ranking executives who lost other banks far more money through bad bets on mortgage-backed securities, got decent pensions, largely because they operated within company rules.
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As you know, part of what led to this crisis was firms like AIG and others who were making huge and risky bets, using derivatives and other complicated financial instruments, in ways that defied accountability, or even common sense.
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Sun and co-authors Lu Zheng of UC Irvine and Ashley Wang of the Federal Reserve studied the returns of some 5, 000 hedge funds from 1994 to 2011, adjusting for the funds' stock and bond exposure, currency bets, credit spreads and other factors that could account for performance.
It starts with sure-fire bets such as Croatia, and other small digestible countries in the western Balkans such as Macedonia.
Nevada began doing so last week, New Jersey and Delaware have legalized it but have yet to begin taking bets, and at least 10 other states are considering adding Internet gambling.
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