After the impact, Osborn said, he saw the parachute of the Chinese pilot and his smoking fighter jet plunging toward the South China Sea.

CNN: 'We did it right'

Osborn said he made "at least 15 mayday calls" as the plane limped toward the nearest landing strip -- China's Lingshui military base on Hainan Island.

CNN: 'We did it right'

"We did it right, " Osborn said.

CNN: 'We did it right'

Osborn said that just wasn't true.

CNN: 'We did it right'

Brainstorming is said to have been popularised as a management technique in the early 1940s by Alex Osborn, an American advertising executive.

ECONOMIST: Idea