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Fans of the Orlando Magic, Miami Marlins and other Florida teams are spending money on sports they might otherwise spend on other forms of local entertainment.
FORBES: Florida's Big $2.1B Sports Day
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Plastic vuvuzelas hit the market in the late 1990s when Van Schalkwyk, who was a semi-professional footballer and part-time plastic molder, got the idea from fans of Kaizer Chiefs and Orlando Pirates, who brought their metal vuvuzelas to games in Cape Town.
CNN: History of the vuvuzela: The fight for the right to the horn
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Overall, the new additions certainly have Disney fans aflutter, but will this translate to an influx of Orlando visitors?
CNN: Disney brings more oomph with New Fantasyland
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And the Orlando Magic, already offering the seventh-lowest ticket prices in the league, are trying to appeal to fans appetites (and wallets) by serving up an all-you-can-eat meal plan for ticket holders.
FORBES: Magazine Article