"The investigation will determine whether the product under investigation originating in the country concerned is being dumped and whether the dumped imports have caused injury to the Union industry, " the European Commission said in a statement.

BBC: China solar panel imports investigated by European Union

In larger part, however, these demands are the product of a divide-and-conquer strategy originating in Baghdad.

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Between 2009 and 2011, the proportion of online purchases originating on search engines dropped from 25% to 13% while Amazon-originated product searches rose from 18% to 33%.

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