The name originally stood for Magic: The Gathering Exchange, an online site designed to trade cards used in playing the card game popular with the younger set.

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Originally an internal project at Apple, General Magic proposed making personal communicators that would let individuals get messages, perform computing functions and take calls remotely.

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Originally a solo studio project by multi-instrumentalist Ezra Feinberg (formerly of Piano Magic), Citay eventually evolved into a full band after accumulating contributing musicians and is still growing.

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