Anchor customers often are significant value chain participants, such as large material suppliers, or original equipment manufacturers with a major position in a particular market.
While the industry continually adopts new technologies to face these emerging challenges, original equipment manufacturers put pressure on tiered suppliers to reduce costs, increase output, improve quality and deliver more frequently.
Additionally, Wind River's automotive portfolio also includes Wind River Platform for Infotainment, a software platform on which automotive original equipment manufacturers (OEMs) and Tier 1 suppliers can develop sophisticated IVI devices.