Nostalgia is turning out to be a powerful business model on Kickstarter, although nostalgia might not be the right word for originalIP built largely in a modern game development engine.
If a lot of chemistry work has to be done later and what we put in development is not the original compound, then we take the IP in case the same molecule can be used in a commercial environment.
They are ODMs, Original Design Manufacturers which means they design the whole package for Western giants and often put their IP into the hardware so as to avoid copycats.