Even more significantly for its public image, Citigroup was careful to retain its identifying brand image of the red umbrella, which came in the originalacquisition of Travelers in 1998.
The capital-gains tax on assets sold by heirs of people who die in 2010 is based on the deceased's originalacquisition cost not the value when the owner died, as is usually the case.
But the firm best known for saturating hues into early films like the Wizard of Oz has branched into a wide range of technical niches that only loosely connect with its original pursuit, thanks to the company's acquisition by Thomson.