Cruise lines and cruise-oriented travel companies are also jumping on board with pink-slip reassurance plans.

MSN: Pink-slip travel

Is low-impact, nature-oriented travel as viable a moneymaking option as standard resort tourism?

FORBES: Can Eco-Tourism Help Underdeveloped Countries?

Dispensing with the typical fairytale travel planning, we've opted for a more results-oriented approach to crowning the world's most romantic cities.

CNN: A modern take: 8 truly romantic cities

But what really worries BA, and other business-oriented airlines, is that the cyclical downturn may be coinciding with a structural decline in business travel because of advances in information technology.

ECONOMIST: Is it all over for the business trip?