Ayah's inspiration is not just LEGO, but object oriented programing languages that simplify building code, allowing developers to focus on the more creative aspects of software making.

ENGADGET

It's difficult for results-oriented American sports fans to grasp, but for many soccer fans, the object of the game is never simply to win but to win beautifully and to play a role in the evolution of the game as an organic work of art.

WSJ: La Roja: How Spain Became the World's Best Soccer Team