America is very much of a pill oriented society with the use of over-the-counter medication on the rise.

CNN: O'Connor: Kids confused over safety of Ecstasy

Singapore is an achievement-oriented society, and the goal of many parents is for their children to secure a white-collar job.

BBC: Can Singapore's hawker food heritage survive?

It is the only intergovernmental programme that aims to apply social science research to development issues, encouraging policy-oriented-research to face current global challenges, and bridging the gaps between researchers, civil society and policy-makers in order to allow them to work together, whilst respecting the individual role and place of each actor.

UNESCO: MEDIA SERVICES