Google originally seemed to be about organizing content and sending the end user off to someone else's site, not capturing the end user.

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As for the trend toward organizing content by both topics and the stuff your friends enjoy, you only need to look as far last year's hit news app: Flipboard, which turns the news into a more visual experience on your iPad, personalizing your experience by highlighting links shared by your online connections and topics you find interesting.

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The Hisense Home Page user interface serves as a quick start launch page for Google TV services, conveniently organizing user favorites and displaying content and app recommendations.

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In reality, the concept of Big Data has really kicked in with the rise of cloud-based service providers like iTunes, Netflix, Youtube and Facebook, which are primarily in the business of gathering, organizing, and providing access to large quantities of digital content.

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