Semi-structured and unstructured data being generated in vast quantities at network speed are rich sources of information that tell organizations exactly what customers need and want and how or why they buy.

FORBES: The Big Cost Of Big Data

The value in Big Data is not the ability to capture and store vast and rapidly increasing quantities of data, its value lies in providing companies and organizations real time information that they can act upon and provides insights to their business for competitive advantage.

FORBES: Hadoop Alpha Geeks Disrupting The Rapidly Growing Big-Data Market