This means establishing the organizational goal of doing whatever is needed to go on delighting their customers, not just tweaking the supply chain.

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First Mitt Romney showed his weakness as an executive manager, as the leader of a disciplined team doing the best possible job to meet a crucial organizational goal, the goal of making the Republican convention a positive turning point of his campaign, especially in its single most crucial hour.

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At the organizational level, the very goal of the firm is to generate positive outcomes for customers.

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Specifically, flexible contracts, transaction-specific investments, bilateral communication, joint goal setting and problem solving have all been shown to be important tools in building inter-organizational (including inter-departmental) trust.

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