The typical way to arrive at this number is to blend history with expectations, based on existing evidence and what you think about future conditions and organizationalcapability.
He argued that the focus should be on how companies can foster innovation and organizationalcapability to tap the collective spending power of both the high and low ends of the continent's consumer market.
Operating in an environment where the local rules are so different from global norms, where executives have made their mark by local market adaptation, and where irrational competition requires massive focus on the home market, Chinese firms face real organizational and capability constraints to going global.
Furthermore, it also provides supporting evidence that distributed decision making and pushing that capability lower in the organizational hierarchy correlates to improved operating margins .