If you analyze your people, where do they have the strengths, and put them afterwards in a position where they can optimize their strengths in the organization.
As part of its mid-term strategic initiatives announced in April 2012, Sony identified resource optimization as one of the key initiatives for transforming its electronics business and Sony has since been progressively implementing various structural reform measures to optimize costs, streamline its overall organization, accelerate decision-making processes and establish firm foundations for sustainable future growth.
This can help create a uniform and safe place for the organization and its audience to engage, while allowing social community managers to be better optimize and scale as their engagement grows.