This combination of culture and infrastructure helps to identify a quality of social business maturity of the organization.

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More so, it also calls for a certain level of maturity of the organization where this type of engagement is normal and active.

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Now ask if your organization provides this level of social business maturity where they can leverage their people resources this freely.

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By starting with simple conversations they help employees transition to conversations in an online mode, beyond phone calls and face to face meetings, lifting the whole organization to new levels of social business maturity.

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For more details about this journey towards a data-driven organization where you are able to get the ROI from your Big Data investment, download The Analytics Maturity whitepaper, with DIY survey to figure out where your organization is stuck.

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For example, a few years back, the American Association of Retired People recognized that baby boomers wanted little to do with the geriatric tone set by its publication, Modern Maturity, let alone its entire organization.

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The organization is committed to caring for and nurturing the trees to maturity, as well as considering natural disasters such as fires and landslides during the planting process.

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Perhaps the most promising sign of IG maturity is the increasing recognition of who owns IG within an organization.

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Another accelerant as I described in earlier talks is the notion of maturity in how you use, and see social business in the organization.

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