VirtualWorks sounds like it is somewhat the same business, but the key difference is its information organization system, an architecture that seeks to unify all types of data across a company.
Utilizing a common de-dupe and compression architecture across your data center can enable your organization to use fewer network resources, reduce your storage footprint, and lower the power and cooling cost of storing your data.
If information architecture (Big Data or small) talent is not present in your organization, then it will serve you well to hire external consultants to design the information flow and then your internal team can execute against that.