It takes an incredible amount of pitching, creativity, organization, travel, coordination and effort to promote a book.

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Hang Together - Which implies: coordination and organization among businesses.

FORBES: The Right Way for Businesses To Engage In Politics In 2013

Maintain close liaison and cooperation within the field of responsibility throughout the Organization and with other relevant national and international institutions to ensure full coordination and to avoid duplication of efforts.

UNESCO: Vacancy : Head of Section, Science and Technology, Culture and Communication (14/6/2011) (1CAUIS0992ST - (P5))

As a consequence, the Intergovernmental Oceanographic Commission of the United Nations Educational, Scientific and Cultural Organization (UNESCO-IOC) has since 1965 been responsible for the intergovernmental coordination of the Pacific Tsunami Warning System (PTWS).

UNESCO: NATURAL SCIENCES