We felt like it was a very good alternative to the organic plan.

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The loss in 2000 resulted from a one-time charge for abandoning an ill-fated plan to sell organic foods online.

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Here is our plan to enable the company to achieve organic growth again.

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While focused on running the company, the team is also hard at work building a strategy and operational plan to deliver greater than 5 percent organic growth and 30 percent operating margins on a sustainable basis within the next two-to-three years.

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Dell says it will purse both organic and inorganic investments (aka acquistions) as part of its transformation plan.

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Robbins doesn't plan to introduce any new flavors, but he might tinker with the bottle or move to organic ingredients.

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