Thanks to scaremongering by green lobbyists and organic farmers, and much media frenzy, most European shoppers will probably remain mistrustful.

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Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group subsidiary Organic in San Francisco.

FORBES

Among a selection of 100 top brand pages on Facebook, those using paid media reach an audience that is on average 5.3 times larger than organic audience alone, and 5.4 times greater than the total audience of top brand pages using no paid media with a similarly sized fan base.

FORBES: Facebook: Yes, Our Ads Work, Chapter 16

Specifically, we found that a Major Retailer, Samsung Mobile, and a Major Financial Services brand use paid media to extend reach by five times over their organic audience in a single week.

FORBES: Facebook: Yes, Our Ads Work, Chapter 16

Investors have been receptive to new stock listings in recent weeks, with a number of companies, including organic food maker Annie's Inc. and mobile advertising company Millennial Media Inc.

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Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group (nyse: OMC - news - people ) subsidiary Organic in San Francisco.

FORBES: Bumps In Google's Road To Radio