Sure, the water comes from natural aquifers 200 feet below the surface and the primary ingredient is 100% organic estate-grown winter wheat.

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For one thing, organic products are grown with pesticides.

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Once, Whole Foods Market seemed like an unstoppable grocery juggernaut, spreading organic meat and locally grown breads to the masses.

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In a city that worships, without irony, organic, local food grown with distant water and bodies simultaneously toned by holistic yoga and cosmetic surgery, the river mirrors what it runs through.

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Organic food, which is grown without man-made pesticides and fertilisers, is generally assumed to be more environmentally friendly than conventional intensive farming, which is heavily reliant on chemical inputs.

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Since then, a boom in artisanal coffee culture triggered a kind of arms race in which various trendy descriptors overwhelm the humble coffee beans: organic, fair-trade, shade-grown, locally roasted, etc.

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For example, bananas are grown on different types of farms of varying sizes, using growing methods that range from organic to traditional.

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Revenues from this segment have grown at a compounded annual growth rate of 16% over the past three years driven by strong organic growth supported by acquisitions.

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