Yungas's organic coffee and agro-forestry have enormous potential for growth.
For the 2, 200 local residents, it is a jealously guarded home, a place where you can leave your bicycle unlocked outside the organic coffee shop and it will still have both wheels attached when you come back a few hours later.
While the casual camper may be happy with instant coffee, the Flash Java Kit includes a French-press filter for a more refined brew as well as sample packet of Green Mountain Coffee organic house blend.
Today around 1, 200 local families are part of a successful co-operative called Oro Verde, or Green Gold, which grows organic and fair-trade coffee and cocoa.
Since then, a boom in artisanal coffee culture triggered a kind of arms race in which various trendy descriptors overwhelm the humble coffee beans: organic, fair-trade, shade-grown, locally roasted, etc.
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For a Berkeley-born favourite, make the trip to the historic Ferry Plaza Farmers Market on the edge of San Francisco Bay, where artisanal food vendors, organic farm stands, legendary coffee shops and a host of restaurants buzz with chatter, tasting, slurping, clanging and eating.
When Hostess Brands Inc. filed for Chapter 11 bankruptcy protection last month, just three years after it emerged from its last bankruptcy, the media took a break from its usual reporting on obesity and proclaimed that Hostess was a victim of a suddenly healthy-eating society that has, unnoticed by you or me, taken to dunking organic bean sprouts in its coffee.
Fairtrade coffee, like the organic produce sold in supermarkets, is used by retailers as a means of identifying price-insensitive consumers who will pay more, he says.
This is the best tasting coffee anywhere, it is 100% organic, and is the same product served by top chefs here and internationally.
Pass a lazy weekend afternoon at Heine Brothers' Coffee , where you can enjoy a fair-trade, organic latte and browse the adjoining Carmichael's book store.
Apart from soymilk and other organic products, WhiteWave also produces such dairy-related items as International Delight coffee creamers and other fluid dairy products.
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Most cafes use Mexican coffee from Chiapas or Veracruz and also sell the beans, which vary by strength and are often organic.
Emily Kerr: Five years from now, Liga Masiva is working with thousands of organic small-scale farmers across Latin America, who grow everything from artisan vanilla, to cacao, to coffee.
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