In 2005, shoppers were worried about pesticides and paying high prices for organic apples.
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Consumers got organic apples, but maybe not the safe, idyllic ones they thought they were buying.
Actually farmers growing organic apples knew they had the upper hand in negotiating prices.
He says he can predict what comes next because he saw a similar dynamic a few years ago with organic apples.
Meanwhile retailers, whose own profit margin was squeezed a whopping 90%, started to look offshore and to sketchier sources to buy organic apples.
By trade, John- William is a farmer, growing Christmas trees and organic cider apples.
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For distribution and pricing purposes, he made sure that the apples he bought were organic.
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