They were also urged to increase the amount of organic and locally-sourced food on their shelves.

BBC: NEWS | Business | Supermarkets 'must cut packaging'

Though it has been estimated that in Earth's early history only a few percent of comets or asteroids arrived at low enough angles, the bombardment would have been heavy enough to deliver a significant amount of intact organic material and water, Blank said.

BBC: Comets could have seeded life on Earth

Capitalizing on the idea that people generally tend to find the interests of their friends, well, interesting, the ability to share what one has just read, watched, or listened to allowed for an organic, and explosive, increase in not only the amount of content one consumed, but also the breadth of it.

FORBES: Search, Social, And Recommendation-Engines

This is because the degree of carbonisation of organic material as measured with electron spin resonance is dependent only upon the amount of carbon and not on the time material has been heated for.

BBC: NEWS | Science/Nature | Bones hint at first use of fire