Ordinary shareholders face risk and reward.

FORBES: Magazine Article

The result is, in effect, a liquid sponge, and means the mixture can be stored indefinitely, like ordinary diesel, without risk of separation.

ECONOMIST: To make engines cleaner, add H2O

Adults should try to be calm and avoid appearing anxious or frightened themselves, and reassure children that their own, ordinary buildings were not at risk.

BBC: City schools re-open with counselling

One of the craziest risks ordinary investors take every day is concentration risk.

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And William Sharpe, a Nobel prize-winning economist at Stanford University in California, asserts that most of the financial-advice software now being touted to ordinary investors fails miserably to deal with risk.

ECONOMIST: Money managers

EMU, which is high risk and difficult to explain to ordinary people, is not helpful in this respect.

ECONOMIST: Britain in Europe

At least that is the way it works when an ordinary citizen judged to be a bad credit risk seeks a loan.

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She has no capital at risk (obviously) and pays the ordinary income tax rate.

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For the most part, however, even when they have local banking licences, foreign banks prefer to stick to a handful of ultra-respectable corporate clients in Moscow, rather than risk the costs and uncertainties of dealing with ordinary Russian individuals and businesses.

ECONOMIST: Russian banks