In order to access this rich stream of transaction and usage data and remain competitive, all product companies will have to think about technologies that bridge the offline and online worlds to provide a suite of compelling digital services around the physical things they make.

FORBES: Googling Your Lost Keys, And The Coming Revolution In Smart Products

Based on this figure, the company would need to stream about 33 new events of World Cup scale every year in order to double its media content delivery revenues.

FORBES: Akamai Is 58% Overpriced But Could Double Revenue If It Streams 33 World Cups A Year