Researchers have created a partnership with the juice-making industry in Brazil and have launched the Orange Peel Exploitation Company to demonstrate the technology on a large scale.
The new mobile technology was launched recently by Everything Everywhere, parent company of Orange and T-Mobile, which rebranded as EE to market its new, faster mobile network.
While the technology sound like something from a James Bond flick or even "A Clockwork Orange, " Givon insists that passengers will not find the techniques intrusive.
The first column I wrote for FORBES was about fund managers' being swept out into New York Bay mumbling Computer Technology, Parvin Dohrmann and Four Seasons as their heads bobbed between the floating orange peels.