The adjustable lights can be programmed for red and green at Christmas or orange at Halloween, Empire State Building-style.

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Another nice touch: Mullen tricked out a conference room in Virgin style, with groovy lamps, red and orange Gerber daisies and bar stools--resembling those in the airline's Upper Class cabin--all around a conference table.

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Its style is aromatic, fresh and floral with elegant notes of orange blossom in a harmonious blend with citrus and juniper.

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An hour past his usual bedtime, Mason was awake and transfixed by the glowing orange light on the oxygen monitor taped to his finger, ET-style.

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