Not surprisingly, the California Milk Processor Board got a lot of heat and negative feedback as reported by the Orange County Business Journal.

FORBES: Milk Cures PMS!

The iconic orange bumper is back, this time to protect a USB key from heat, cold, and 100m drops.

ENGADGET: Lacie USB 3.0 RuggedKey now shipping: $40 for 16GB, $70 for 32GB

The acid from the lime, lemon or orange juice changes the structure of the proteins in the fish much in the same way that heat does. (If you make it at home, you can observe the flesh turning from translucent to opaque.) Therein lay my answer.

NPR: Cool and Comforting Ceviche