The digital music player has 2GB capacity (approximately 470 songs) and comes in a special-edition orange.

ENGADGET: Sony unveils Meb Keflezighi Edition Walkman W Series, fills it with the marathoner's coaching wisdom

Nike released 500 limited edition blue and orange Tim Tebow cross-trainers last year and the shoes sold out online in five minutes.

FORBES: The Tim Tebow Economy