Some of its popular middleware tools are Oracle Weblogic Server, Oracle Tuxedo, and Java Software (acquired through the Sun acquisition).
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From Hadoop, data was exported to an OLAP Server and Oracle for business intelligence and a data warehouse.
Benioff even told customers to beware of false clouds, making a clear reference to Oracle and its Exadata server. (Read Online Ad Market: Google Firmly In Charge, Facebook Gaining Share).
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However, another user was more keen on the idea of an NT-free server environment running an Oracle database.
Oracle mushroomed in the client-server business, with sales executives sometimes throwing free developer databases from helicopters to crowds of independent allies.
"This is the most complex undertaking ever attempted in software, " says William Coleman, who cofounded Oracle rival BEA Systems and now runs server-tech firm Cassatt.
With this acquisition, Oracle acquired important middleware tools like the Weblogic Server (a tool for deploying Java based enterprise applications) and Tuxedo (a tool used to deploy mainframe-based applications).
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Every time an SAP or Oracle application was sold, every time a server was sold by Dell or Hewlett Packard, every time a major consulting product was sold by IBM, Accenture, or Capgemini, Whitehurst wants Red Hat Enterprise Linux and its other products in the mix.
The rapid and disruptive shift in the industry toward those business-driven themes have led Ellison to assert a bold claim: new competitive dynamics in the database sector will raise the stakes for Teradata and other relatively lower-profile players that have generally stayed under the radar of Oracle, IBM, and even Microsoft SQL Server.
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Instead, Oracle favours three tiers, with a huge database server (possibly a mainframe) at the centre.
Shalom says his firm's decision to target specific hardware, in pursuit of higher performance and greater scalability, is in some ways similar to Oracle's recent moves to leverage the proprietary server hardware it got with its acquisition of Sun Microsystems.
While Mobile Server is technically similar to offerings from IBM and Oracle, it is unlikely to have cross-platform support.
Microsoft saw the Raw Iron announcement as an attempt by Oracle to offer another competitive database to Microsoft's SQL Server.
With the acquisition of Sun Microsystems in January 2010, Oracle began selling hardware products and services, primarily comprising computer server and storage products.
Pilla dubbed Raw Iron "NC 2.0, " saying it was just Oracle taking another stab at trying to offer a non-Windows-based networked server model.
Oracle (nasdaq: ORCL - news - people ) mushroomed in the client-server business, with sales executives sometimes throwing free developer databases from helicopters to crowds of independent allies.
On the wireless server front, Microsoft needs to catch up with a number of vendors, including IBM and Oracle, that have already launched such products.
Oracle first announced support for big data with its new Big Data Appliance and Oracle NoSQL database at the Open World conference, and was followed by Microsoft which announced Hadoop support for SQL Server 2012.
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