On the third day of Oracle OpenWorld, Benioff showed up to speak, stuffing a hall with followers.

FORBES: On The Cover/Top Stories

What was less of a selling point at Oracle OpenWorld this week: cost.

FORBES: This Will Be Larry Ellison's Proving Year

Exactly one week ago in this space, I posed this headline in a question: Will Marc Benioff Upstage Larry Ellison (Again) at Oracle OpenWorld?

FORBES: Tough Love in the Cloud: Marc Benioff Keynote at Oracle OpenWorld Cancelled

Rumors have been swirling that the software giant likely will announce a delay of Fusion at Oracle OpenWorld next month, and Wookey is the designated fall guy, according to a person familiar with the company.

FORBES: Magazine Article

It is expected to showcase its own comprehensive social marketing solution next week at Oracle OpenWorld, its annual conference for developers and customers, to be held in the same Moscone Center Dreamforce took over last week.

FORBES: Why Salesforce is Pivoting to CMOs and how that Plays Against Oracle

Oracle has finally embraced the cloud, and announced the Oracle Public Cloud at OpenWorld.

FORBES: Larry The Social Samurai Takes Oracle All The Way To $40

Oracle recently made a lot of interesting announcements at the OpenWorld conference, including the launch of its cloud platform, Oracle Public Cloud, and the launch of its new Big Data and NoSQL offerings.

FORBES: Larry The Social Samurai Takes Oracle All The Way To $40

Oracle had a series of new products to announce at its OpenWorld conference.

FORBES: Oracle And Larry Ride Big Data, NoSQL Boom to $40

Rumors have been swirling that the software giant likely will announce a delay of Fusion at Oracle (nasdaq: ORCL - news - people ) OpenWorld next month, and Wookey is the designated fall guy, according to a person familiar with the company.

FORBES: Another One Booted Out Of Oracle?