He can skip through commercials or unimportant plays, and tape multiple games.

CNN: The transformation of American TV

Since the outbreak began the UN has tried to dodge accusations of responsibility, saying that the source of the disease is unknowable or unimportant.

ECONOMIST: The UN in Haiti

That applies no matter how small or unpopular or unimportant that person is and no matter how great or popular or powerful her opponent is.

CNN: Transcript: House Judiciary Committee

The biggest reasons people gave for applying the hatchet to a contact on Facebook included too-frequent or unimportant posts, polarizing posts usually about politics or religion, inappropriate posts involving sexist or racist remarks, and boring or drab posts about kids, food, etc.

FORBES: Unfriending: A Facebook 'Fate' Accompli?

To demonstrate this phenomenon, the researchers designed a classic two-by-two experiment in which students imagined choosing courses for the following semester and were told them that the courses would (or would not) count towards their major so that it was an important (or unimportant) decision.

FORBES: Decision Quicksand

Note that this does not mean unimportant or beneath worrying about.

FORBES: It's All Obvious or Trivial Except......

What usually happens is that the more obvious and important questions are asked first, so there's a tendency to end on the obscure, the unimportant or the merely idiotic.

FORBES: Three Big Myths Of Executive Public Speaking

Having an issue go unresolved or a question unanswered makes a shopper feel unimportant and undervalued, which is quite the conundrum when the customer is king, right?

FORBES: Frightful, Not Delightful: Tales of Terrible Customer Service

Journalistic sloppiness, negligence or misconduct that gives rise to Bittman-esque drivel about these issues is not unimportant.

FORBES: The New York Times' Mark Bittman Offers Poisoned Food For Thought