It then asks if they have trolled the Internet for car information, visited a dealership or taken a test drive, among other questions.
FORBES: Ad Vantage
But the Department for Transport said it had no plans to install in-car breathalysers in cars - or to use them to test drink-driving offenders.
BBC: David Nutt suggests alcohol sensors 'in every car'
There were demonstrations that allowed you to play music on headphones, test if products were genuine or counterfeit, or that let you replace your car keys or your house keys with just your phone.
WSJ: Is NFC Finally Becoming Mobile's Next Big Thing?
No amount of advertising, or lack thereof, will convince buyers this car is right for them, and no crash test will scare them off.
WSJ: 2012 Fiat 500C Cabrio Review: A Car That Can't Fail��Not for Lack of Trying | Rumble Seat by Dan Neil
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