Some turn you off from an author entirely due to lewdness, crudeness, or endless and shameless hawking of their own wares.

FORBES: Total Twits: Tila Tequila and Perez Hilton fight about Casey Johnson's death

In the US business leaders are rock stars, celebrities who are lionized and followed for their ability to make money (Sheldon Adelson, Sands Las Vegas), lead complex companies, (Lee Iacocca, Chrysler) inspire innovation ( Steve Jobs, Apple Computer) or even have shameless affairs (Jack Welch, General Electric).

FORBES: Huawei To US: 'Butt Out Of Our Business'

You may not have heard of the shameless tobacco lobbyist Nick Naylor or know much about the actor Aaron Eckhart.

NPR: 'Thank You for Smoking' Displays a Sense of Humor

Shameless plug: you should seriously think about putting one in your street rod or street machine instead of another 350 Chevy.

FORBES: Spectre Performance Aiming to Break 400 MPH Barrier at Bonneville

This is no different than the model HBO or Showtime uses now to attract new customers: provide great shows like Game of Thrones and Shameless and the subscribers will come.

FORBES: Netflix is Genius. Spacey is Brilliant. I Am Just Lazy.