Their policy platform in 2011 wasn't radicallydifferent in tone or direction from those in 2007 or even 1999 - but the result for the party was considerably better.
Or Apple could be about to strike out in a radicallydifferent direction than the one that has guided the rest of the computer industry towards cheaper, less capable versions of notebook computers.
This is also because, unlike American sports where drafts and salary caps tend to level the playing field over time, soccer teams in the same league can have radicallydifferent resources, sometimes by a factor of 10 or more.