Armed with this information, a brand may choose to increase the number of makeup tutorial videos they are offering or use these keywords to describe products on an e-commerce site.

FORBES: Clinique: Utilizing Search for Consumer Insight

Do it for yourself as a log, then when you reach a point where you think your understanding is strong enough, make a tutorial about it and post it up on MAKE projects, Instructables, the Adafruit forums, or even on a tree in the park!

FORBES: Robotics Goes Social With RoboBRRD and Erin Kennedy