Small businesses can't afford mediocrity--or worse--when it comes to their Web sites.

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At the age of 52 it would be all too easy for Bowie to rest on his laurels, or even feel intimidated into mediocrity by the achievements of his younger self.

BBC: CD Review: David Bowie

Or cynically settle for that mediocrity when it turns out that their franchise organization doesn't have it handled after all (at least not as well as the owner was led to believe when they sold her the franchise), and doesn't hand it to them on a plate.

FORBES: What Does It Take To Start A Hotel?

But as with any challenge, the outcome is in the response: we as individuals can choose to join the doomsayers, passive bystanders, and despondent fatalists in the comfort of collective complaining, or we can choose to abandon mediocrity, see the silver lining, and act upon the opportunity to build a better future.

WHITEHOUSE: Champions of Change Blog

But the essential characteristic of mediocre people is that they are the last to recognize mediocrity, either in themselves or in others.

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