Want to divert attention from flat sales or market share losses?
Toyota spokeswoman Sona Iliffe-Moon said the company won't comment about any potential hit to sales or market share before its scheduled release of January sales on February 2.
On the cost side, active defense services are not inexpensive and may be hard to justify, especially if the actions taken result in criminal investigations, lawsuits, or drops in stock price or market share.
FORBES: Caution: Active Response to Cyber Attacks Has High Risk
Now, you can track your way toward revenue goals, have instant visibility into spending and campaign ROI, know where you stand on customer satisfaction measures or market share growth (or virtually any metric you need) and adjust your plans accordingly.
FORBES: Five Essential Factors To Consider Before You Allocate Marketing Spend
This is to be expected, as the WTO, a world body through which trade agreements are negotiated would hardly be expected to have opinions on the market share, or projected future market share, of its member states.
That may help, but with Kaplan and new competitors like TestMasters in Los Angeles, it's not clear that Princeton Review can boost its 27% share of the SAT prep market or its smaller share of the market for other tests like the LSAT.
U.S. banks, too, might be looking to buy assets at cheap prices or gain market share at the expense of their European rivals.
And bad producers will either make adjustments or lose market share.
FORBES: Was Reagan Right About the Energy Department? Solyndra Case Study
While the company will try to sell other non-core assets in addition to its patent portfolio, many of those segments are declining or losing market share.
Betting that a new threat will come along, or that market share can be stolen from competitors as demand softens, is no substitute for a real strategy.
FORBES: Defense Industry Needs To Get Serious About Diversifying
The company, which is based in Cincinnati, held or grew market share in businesses representing almost 50 percent of sales during the fiscal second quarter that ended on Dec. 31.
If their position is as strong as the Q1 numbers would indicate, Samsung could look to slow down their marketing spend while maintaining or improving market share, but I think this is a temporary blip.
FORBES: How Much Will Samsung's Lower Marketing Spend Impact Galaxy S4 Sales During 2013?
In fact, our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.
The reason is that Microsoft will not be killing Nook to restrain trade or to gain market share.
FORBES: Apple And Amazon Should Rejoice As Microsoft Morbidly Embraces Nook
What other industry can say this about their online sales, or claim the market share that iTMS has?
Most western markets remained stable or even saw market share drops, such as in the U.S. (down 9.2 percent), Germany (-1.7 percent), and Italy (-1 percent).
But the days of robust defense increases and big new program starts are over, so the only way contractors will be able to generate sizable gains in the military space going forward will be either by increasing overseas sales or stealing domestic market share from competitors.
FORBES: After Bin Laden, What Next For The Defense Industry?
With EMC pushing into the SME market aggressively, NetApp may witness flat or even a decline in market share depending on the growth of this market and competition.
The only response is to raise volumes, either by pinching market share or buying it.
ECONOMIST: When you can’t sell the goods, sell the shop | The
Or go for the market share at the price of some amount of current profits?
FORBES: Apple's Basic Strategic Problem: Market Share Or Profit Margin?
Should they be going for market share or should they instead be looking at maintaining profit margins?
FORBES: Apple's Basic Strategic Problem: Market Share Or Profit Margin?
Again, aside from Samsung, no other vendor is increasing its market share or posing a threat to the iPhone.
To grow the company must either gain more market share or continue the wicked spiral of charging more for the product.
This will imply that the company will be able to more or less maintain its market share in the long term.
They may optimize for either market share or short-term revenue at the expense of the long-term health of the Twitter platform.
In each case, the idea is to meet certain goals, such as achieving revenue targets, maintaining market share or increasing shareholder value.
FORBES: Are Utility CEO Pay Packages Fair Compared to Average Workers?
These upcoming models have been in the pipeline since 2009-10 and could help Harley-Davidson maintain or even extend its market share.
FORBES: Can Harley-Davidson's Earnings Deliver Growth And Fatter Margins?
But they are unlikely either to dominate short-haul travel in Europe or to approach the market share enjoyed by their U.S. cousins.
应用推荐