Some people believe men are motivated by greed for money or lust for power.

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Ask yourself: How many MIT or Caltech grads lust to work for NASA or Lucent Technologies today?

FORBES: Magazine Article

Ask yourself: How many MIT or Caltech grads lust to work for NASA or Lucent Technologies (nyse: LU - news - people ) today?

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But during the teenage years, DJ-ing and everything, and battling, it was more like some kind of lust or urge to become the world supreme master at a craft.

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But, if hypocrisy is acceptable in the office, the same does not apply in battle: when lives are at risk, the armed forces argue, an officer's judgment should not be clouded by lust or love.

ECONOMIST: The disciplines of war

We're just out to get the best, most lust-worthy car (or SUV), and that makes the Range Rover top dog in our book.

FORBES: Vehicles Feature

The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.

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Roughly even, at around 30 percent, were greed (craving attention), lust (what it sounds like) and sloth (texting instead of calling, for example, or being online instead of exercising).

MSN: Most of Us are Social Media Sinners