For instance, it could be that looking at females heightens sympathetic nervous system pathways which are associated with fight or flight impulses.

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Money needs to be flexible: incarnating itself as coins, paper, bonds, stocks or zipping electronic impulses.

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Gallium nitride, or GaN, converts electrical impulses to light and is grown on the surface of wafers made from sapphire or silicon carbide.

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Axons are connections that carry electrical impulses, or messages, from the neurons in the brain to the rest of the body.

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For the overwhelming majority of them collecting is a satisfying outlet for an array of useful, even creative impulses a search for beauty, for instance, or a desire to preserve history.

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Probably for two reasons: Mild confusion about the difference between a player and a team, and the impulses that have rewired baseball fans over the last decade or so.

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All of the companies vying to emerge in the brain-wave market are using electroencephalograph, or EEG, technology, which measures the brain's electrical impulses in the forehead and has long been used to diagnose epilepsy and other brain disorders.

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For the overwhelming majority of them collecting is a satisfying outlet for an array of useful, even creative impulses a search for beauty, for instance, or a desire to preserve history.

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On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units suffer by comparison.) The warmth and fuzziness, he hopes, will trickle down.

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