With numbers like that, it becomes very difficult to associate number of followers or fans with true influence.
Social media tools are your best weapon, but only after you have built a relationship with your followers or fans.
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That said, the fact that they have screwed this up this badly is rather disheartening for fans of the game or fans of Blizzard in general.
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When Rivera decided to retire, he announced that in each ballpark, he wanted to meet people behind the scenes employees or fans or people connected to the game who don't get to tell their stories.
This year, he plans to ask his employees to spend more time on Facebook, where he plans to create subpages geared to different types of calorie-conscious customers, such as mothers, or fans of the TV show "Dancing with the Stars, " whose celebrity contestants have been known to shed pounds.
On Watch What Happens, for example, Cohen might query the audience on his haircut or ask fans to rate their like or dislike for a guest over the course of her interview.
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It may still end up being a very fun game that Star Trek fans (or at least fans of the recent film) will enjoy a great deal.
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Michael Jackson's billion or so fans may argue that Conrad Murray deserves the hardest time possible.
Businesses without a significant number of Facebook or MySpace fans may have difficulty swaying buyers, he adds.
The consolation of the Uefa Cup appeared to do little to excite the Scottish champions or their fans.
Although grilling seems intractably associated with red meat, there are plenty of options for vegetarians or fish fans, too.
Universal Leonardo provides a great resource for students or art fans alike.
However, Rouse told BBC Sport on Thursday afternoon that he had been racially abused by "one or two fans" during the game in August.
This is a nice move that allows companies to now communicate regularly to followers be they exiting employees, customers or just fans of the company.
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But outside in the car park amongst the hundred or so fans that made the trip to hear the news, the feeling was there is very little to get excited about.
I've been very concerned because a lot of poor people depend upon the LAIHE (ph) Program, the Low-Income-Health Assistance Program, to pay for air conditioning or get fans in the summertime.
British fashion designer Paul Smith took a break from overseeing his clothing empire to talk to a hundred or so fans and curious observers at the Apple Store in Covent Garden, London on Wednesday night.
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Even late at night, residents can be kept awake by a nearby restaurant's loud pet goose, supermarket or restaurants' ventilation fans and freezers, temples or businesses setting off firecrackers to seek divine protection at ungodly but auspicious hours.
These individuals do not have to be admirers of Rivera or even Yankee fans.
And you can see those fans or mouth brushes, that's what it uses to collect food.
And he was never exactly warm and fuzzy with the fans or his teammates or his opponents.
He was the first opera star to be imitated, drunkenly, by legions of joyful or heartbroken football fans.
Woods did not have to give back his championships because he cheated his sport, his fans or his sponsors.
Fans or officials found guilty, he said, would be suspended for 10 games.
Those who rebel are lesser fans or just plain jealous or infected with some other malady in need of an exorcism.
Oprah Winfrey has never lacked for fans or buzz, and now she has Madison Avenue on her side for her new venture.
Whether women are fans or executives, their presence in baseball is growing.
For Coleman and the city, that will mean going without the 18, 000-or-so fans who are likely to attend 41 regular-season home games.
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