He also had to take into account those customers who had been turned into detractors by poor or even unscrupulous business practices which might have been very profitable but which undermined customer loyalty.

FORBES: Measuring Business's New Bottom Line: Customer Delight

Seizing opportunity in desperation, many financially weak, unlicensed, unscrupulous or even potentially criminal companies have formed to restore such coverage through Multiple Employer Welfare Arrangements (MEWA) or other contrived business structures, which claim to offer great coverage at low rates--often leaving claimants high and dry.

FORBES: Magazine Article

It must not be allowed to vanish into unscrupulous hands, or run the risk of being damaged or even destroyed.

UNESCO: Social and Human Sciences