Someday treatments will trap odors and then release them in the wash, make your skin feel cool or even moisturize your feet.

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No amount of caution or stat-supported skepticism or even a thud to LeBron and D-Wade can cool the crush.

WSJ: Jason Gay: Meet the Cuddly New York Knicks

Shelling out billions for an acquisition would be an easy excuse for Comcast to cool its heels on capital return for a time or even pull back.

FORBES: With All Eyes On Apple's Cash Hoard, GE, Comcast And Others Share The Wealth

In other words, today's college culture has turned hooking up into a sport that all the "cool" kids are playing -- or at least talking about -- even if they secretly hate it.

CNN: Young adults and a hookup culture